We are killing the crow as in Crowsnest Signs and going back to what we know best. Vehicle wraps! A lot of people think that CO2 emissions from plug-in hybrid cars are “two and a half times” higher than tests by manufacturers suggest, check my response.

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THE FOLLOWING ARE EXCERPTS FROM THE 3M PREFERRED GRAPHICS INSTALLER IDENTITY GUIDELINES. Many businesses in the GTA are claiming on their websites they are  3M Certified OR they are a 3M Preferred Installer OR a 3M Certified company.  If they will blatantly lie on the front page of their website, imagine the false information you may be told. Basically a 3M Preferred Installer is the best in the business. It is extremely hard to become one so we do not take it lightly when a company professes to have 3M Preferred Installers when they don’t. Any company not following the policies and structure as set out in the 3M Guidelines and who are clearly not qualified and listed as a 3M Preferred Graphic Installer on the 3M posted list, is in clear violation of the guidelines and will be identified and dealt with directly by 3M.It is an offense to make false presentations of this designation and they are in clear violation of The Competition Act.  The best way to satisfy yourself if the person claiming to hold this accreditation is indeed qualified by 3M please go to this LINK . IF YOU DO NOT SEE THEIR COMPANY NAME AND THE PERSON’S NAME HOLDING THE DESIGNATION ON THE LIST THEY DO NOT HOLD THE 3M PREFERRED GRAPHIC INSTALLER DESIGNATION.

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3M Preferred Graphics Installer Identity Guidelines as set out by 3M

The 3M Preferred Graphics Installer designation should be associated with the name of the person(s) who holds this designation in all informational media, including websites and brochures. Adding a link to a list of your 3M Preferred Graphics Installer names behind the Emblem or another location is acceptable.

Recommendations for identifying Preferred Installers:

I am accredited as a 3M Preferred Graphics Installer.

• Charlie Halpin is a 3M Preferred Graphics Installer.
• Charlie Halpin of Car Wraps Inc is a 3M Preferred Graphics Installer.
• We employ 3M Preferred Graphics Installers, all of them know how to provide the best custom car wraps. Click this link for the names of these accredited professionals. (Provide a link to individuals’ names.)
• We contract only 3M Preferred Graphics Installers. Click this link for the names of these accredited professionals. (Provide a link to individuals’ names.)

 Using the Designation in Your Communications

 Any graphics installer who has passed the 3M Preferred Graphics Installer test may use the designation 3M Preferred Graphics Installer in promotional body copy.

 What Not To Do

Do not refer to yourself or your company as a producer or installer of Scotchprint® Graphics unless you are also a current Scotchprint® Graphics Authorized Manufacturer—a unique designation available only from 3M.

• Do not use the word “certified” in connection with your status as a 3M Preferred Graphics Installer.
• Do not make any claim or relationship about your company being a 3M Certified Graphics Installer–this designation is an individual person’s designation only.
• Do not infer that your credentials as a professional installer affect your ability to extend any 3M warranty to the customer.
• Do not imply that you are a preferred 3M vendor.

 Terms of Usage

 The Designation and Emblem may be used as specified in this guideline only by the individual installers who have current 3M Preferred Graphics Installer credentials. Installers will submit to 3M for approval every instance of use of the 3M Preferred Graphics Installer emblem. Any variation to these guidelines must also be approved by 3M.

Becoming a recent 3M Silver Select Graphic Provider means that we are recognized by 3M as a leader within the graphics industry, we offer 3M Performance Guarantee and we have in-house professional graphic design capability.  As we have only just recently been recognized by 3M as being qualified to be a 3M Silver Select Graphic Provider our name may not appear on the 3M list as yet as it is being updated.

Please refer to this LINK for the details on the 3M Performance Guarantee.

What every potential customer needs to know.

Contrary to popular belief print media is alive and well. People still subscribe to magazines and read newspapers, and many of these publications offer incredibly targeted audiences. 

The print media world may no longer be recognizable after the digital revolution that’s occurred in the past 15 years, but it’s still thriving in many ways. Magazines and local newspapers still offer a viable readership that may be keenly interested in what you’re selling.

It’s all about finding the right audience for your brand. Here are facts to consider, showing how your business can benefit from this often overlooked marketing channel.

Making Print Media Work for You

1. National Magazines May Have Local Sections

Sure, everyone would love to afford big, glossy ads in national magazines where the big brands advertise. However, small business owners and even some larger businesses may not feel that these magazines are suitable for their marketing needs.

But what many might not know is that some of the national publications have local sections in them, where local businesses often buy ads. It’s a more affordable way to get your ad published in a bona-fide, impressive-looking print media publication.

2. Free Local Magazines are Often a Good Option

Local businesses often supply stacks of free local magazines – look for them next time you exit your grocery store. They’re free to the public and often run informative articles such as spotlights on local business people or events that many find fascinating.

They’re glossy, they’re interesting, and they often enjoy longer shelf life than the big national magazines. Plus, they’re automatically targeted for your local area, by definition!

3.  Local Newspapers Offer Good Brand Exposure

Not everyone who scans the local paper for news, the police blotter, jobs, apartments or high school sports is looking for your product, but they will be exposed to your brand every time they pick up that paper.

And marketers know that the more brand exposure they get, the more inclined consumers are to consider their product when they eventually do feel the need to purchase.

On media engagement, print newspapers scored highest! Newspaper Web sites came in 34% higher than average – scoring higher than radio, magazine, Internet, and billboards.

Besides, people who read local newspapers often do so for the ads! They’re looking to see what deals they can score, since they know many businesses print coupons in the local papers.

Finally, like local magazines, local papers offer businesses a highly targeted audience.

4. You Can Build a Better Reputation in Local Print Media

Local magazines, newsletters, and newspapers offer businesses a way to build a reputation or improve one. They do a lot of work to build relationships with their readers, to grow their own reputation. As they build trust, advertising with them becomes more beneficial because you’re essentially siphoning off some of that trust for your business. According to Sydney Thompson from SherwoodUniversal.co.uk, print media still has a place in this digital world because it gives potential clients a tangible item that can help them feel a more solid connections to your company.

It works because when readers trust a newspaper to deliver unbiased news and insightful commentary, they indirectly begin to trust advertisers in that publication too. It’s building trustworthiness by association!

“It takes many good deeds to build a good reputation, and only one bad one to lose it.”—Benjamin Franklin

5. Personal Attention and Flexibility

Whether you are advertising home remodeling or the latest computer software, you can reach that target demographic by placing your ad in that particular section. Newspapers and magazines often have home, lifestyle, technology, sports – and more – sections.

Likewise you can micro target your location with regional papers that have targeted section for certain neighborhoods or cities. This could be a perfect place to advertise a new restaurant, dry cleaner, or home repair company.

Local print media almost always offers a variety of different ad sizes – to satisfy even the most restricted budgets. Tailoring your ad to your budget is easy with choices like quarter-page, half-page, or full-page ads. Some even offer small business card size advertising spots.

Many local newspapers give you the opportunity to actually speak to someone who knows the business and can help you with your needs. You won’t find that in many large publications.

The old saying “Garbage In, Garbage Out” is a saying  I often think to myself  when I see a poorly designed vehicle wrap or graphic job. Over the 25 years that I have been in the advertising and marketing industry I have seen all too often poorly designed and installed graphics. Whether it is a sign or a vehicle wrap, bad ones are out there.  I feel this is due to too many businesses cutting corners with products, manpower, principles, work ethics and attitude and especially “not paying attention to details”.  The useage of inferior art files can mean the difference between a bright, crisp dynamic wrap or a blurred and pixalated inferior wrap, so using the best materials as rubber and plastic is important for this, and to create these materials is important to use the best components such as Composite Zinc Oxide to create quality materials that could really protect your car and make a durable and quality work.  If the designer does not insist on quality pictures or art files than the results will be reflected in the final output.  I have seen many wraps where the wrap failed at the design stage because someone didn’t care.  A designer accepted the art files they were given and produced the wrap based on those pictures.  Hence “Garbage In, Garbage Out”.

There are a few extremely important steps that are crucial to a successful wrap:

Design stage:

Working in Adobe Illustrator and Photoshop I offer highly produced art work. I insist on quality pictures and it is imperative I receive pictures from our clients that are of high resolution.  I  will NOT produce an inferior wrap due to inadequate and poor quality pictures. I will work the design, sweating the details until I am 100% convinced of  the quality of the final output before I go to print.  I ensure the right message gets built into each design, suited to a specific business. I am serious about vehicle wraps and I give my personal guaranty that you will get the most creative and highest quality wrap for your hard earned dollars.

Production:

We only use  3M  vinyl for our wraps.  We do not cut corners to keep our costs down.  With using premium vinyl we can offer a 1 year install warranty.  We use quality production equipment.  Our printer is a new Mimaki 54″ digital printer which uses Mimaki quality inks producing vibrant 4 color digital prints.

Installation:

As I am a 3M Preferred Installer I offer highly skilled and trained installation services.

From the beginning of the project to the day the customer drives their vehicle away, I offer each client exceptional customer service and make myself available to answer any questions the client may have.  Because all we do is custom vehicle wraps,  my company strives to be the best at what we do. Let me put my experience to work for you. I am the real wrap-man. Call us now.

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vWrapz Inc. | 116 Viceroy Rd, Unit 15 (Bldg B)  | Vaughan Ont L4K 2M2
905 761 9727
vWrapz creates brilliant 4 color commercial vehicle wraps for your corporate car, SUV, van, 24′ truck or 53′ trailer. Our service includes creative, art, production, installation (mobile) and warranty. We only use the best 3M Scotchprint, Oracal, Arlon, Avery and Hexis products. Our designers create your wrap for you using Adobe Illustrator and we strive to make your wrap an original. Wraps do not harm the paint. In fact they protect it. As well wraps are removable and we offer that service as well. We also offer quality installation re-style wraps for your personal vehicles. We use 3M 1080 series matte, carbon fiber and brushed steel products.

Our company has 25 years of experience and follows a 6-step solution approach –
Discovery, Strategy, Creative, Production, Installation / Distribution and Customer Care
Charlie brings 25 years of graphic experience to the table. He got his feet wet in the late 80?s servicing clients like Canada 3000 Airlines and Cantel ATT. As well he raced and finished 2 Baja 1000 off road events in Mexico aboard a Kawasaki KX 500. In Grade 4 Charlie won the logo contest for his elementary school, St Bernard in Montreal. So it’s in his blood. Nevertheless Charlie knows graphics and he’s ready to create a wrap for your vehicle today. Charlie is a 3M Preferred Installer which ensures your install will be done with precision, skill and care backed by a 1 year warranty.

Charlie Halpin – President

Charlie installing on a Boeing 757 in the early 90’s for Air2000. (Note the black hair)

Holly brings 20 years of experience from the legal profession to  the mix. Having spent 13 of those years as a Coordinator with a large law firm in downtown Toronto assisting the Director of Professional Development she was able to develop and hone her project management skills. Paying attention to all the details, no matter how small, meant the success of a professional development program. Applying these same practices, principles and skills at vWrapz is how she effectively manages and ensures each client’s vehicle wrap project is a successful one.

Having combined their skills, expertise and professionalism Charlie and Holly have built one of the best custom vehicle wrap companies in the GTA.   To ensure they produce the highest quality print wraps possible they have purchased new digital vehicle wrap printing and laminating equipment.  They have added a 54″ Mimaki JV33 printer, a Summa Cutter and a 55″ Seal cold laminator to their production department.  They have created, produced and installed high quality wraps for clients such as Samsung, Toyota, Merecede-Benz, Jamis Bikes, SpinMaster (Bakugan), Property Guys, LA Limos, Karl Wolf Entertainment, Star Choice, Service Master, Magna Intier,  JUMP! Creative (Sony), BBDO (Sony), LEXPR (Shoppers Drug Mart, Absolute Vodka), Spinradius (Diesel), Guess, Corona, CIBC, Stephen Lewis Foundation, La Swiss Stores, Average Joe Sports,  Home Hardware, University of Ontario Institute of Technology, NDP – Andrea Horwath and Department of Natural Resources.